Despite the new trends reshaping the mobile commerce this 2014, small businesses must retain one important aspect â€“ the security of their consumers. Digital strategist Jinal Shah argues that smartphone security is still an area for improvement. â€œIt appears that one of the biggest consumer obstacles â€“ perception of mobile web security â€“ also needs to be addressed more fully before a broader swath of consumers feels comfortable entering credit card info via their smartphones,â€ Shah said in her article on Mashable.
As your clientele increases over time, make sure that your business is ready to offer the best security by following these tips:
Maximize third-party security software
Verizon Enterprise Solution vice president of hospitality and retail Phil Burroughs said that retailers are one of â€œthe most vulnerable to cybercrime and theft.â€ In the news published on Verizon Wireless, it was suggested that you must only utilize third-party solutions coming from the most credible vendors. For example, if you allow a certain third-party vendor to manage your Point of Sale (POS) systems, you must ensure that the merchant complies with the standards of the Payment Card Industry (PCI).
Leverage your app features
If you want to stay ahead of competitors, you must know how to disable unsecure mobile app options and highlight the high security features. Consistent monitoring must be done to ensure that your services remain protected all the time. Remember that most cyber intruders donâ€™t consider the nature of which your system is created.
Consider the mobile platform
Platform-specific differences are an area of consideration, since revisions and software updates vary in security features. For example, when the Android 2.1 was introduced, shoppers were able to maximize the Address Space Layout Randomization (ASLR), which beefed up the systemâ€™s security against viruses and malware. With the KitKat update, there was a shift to the Digital Certificates mechanism, making it easy for patrons to identify attackers in the local network. As a retailer, you must be aware of any changes made in your chosen mobile platformâ€™s security before planning adding any new service feature.
Ensure that all mobility channels are safe
The trend of omni-channel retailing introduces the use of social media and other technological advances to increase your conversion rate. Given its open nature, you must ensure that all online and mobility channels are secure and free from cyber thieves. First, you must monitor and protect your public-facing web assets. While they may be effective in attracting consumers, itâ€™s also an avenue for suspicious threats. The solution is a mobile device management (MDM) solution to protect in-store mobile assets against viruses.
Indeed, the spike of smartphone and tablet adoption in mobile retail has not only induced benefits, as it also opened doors for various cyber predators. While this is the case, the tips weâ€™ve mentioned guarantees satisfaction to your current and potential consumers , thus increasing your profit and ensuring the businessâ€™s longevity.
About the Author
Lily Sommers is a freelance writer from the UK with a keen interest in the latest trends on business, fashion, retail, and social media. She also likes to write about tech and travel from time to time, and would love to have more friends on Twitter and Google+.