Don’t let the ball drop on your profits in 2014. The new year marks the beginning of a rapid upward trend for mobile commerce. A recent study by Juniper Research estimates that the value of mobile commerce transactions conducted via mobile handsets and tablets will exceed $3.2 trillion by 2017, up from $1.5 trillion in 2013. For small to medium-sized businesses lacking big box store-front presence, mobile commerce helps put otherwise “niche” shops at the forefront of the local marketplace. With mobile usage trends sky rocketing like never before, it’s increasingly important that business owners not only have a mobile presence, but provide users with the ability to make purchasing decisions on the fly. Make sure your business is ready to profit from mobile shopping trends with these easy steps:
Optimize Your Website for Mobile
A website that’s easy to view on your computer is important, but how does it look on your cell phone or tablet? A study by the Pew Research Center shows that in 2013, 61 percent of adults use their smartphones to browse the web. Of those users, 21 percent only use their mobile devices for web browsing, rather than using a traditional device like a desktop or laptop. If your mobile site looks like a condensed version of your desktop site, you will lose your audience fast. Companies like DudaMobile can quickly create an easy-to-use mobile site from your desktop version for free. No more excuses to not be up to speed with the times! With a mobile version of your site, you can get back to running your business.
Make Purchasing a No-Brainer
Whether your customers are purchasing in-store or online, a speedy check out is a must. Having the right mobile payment processing tool will make or break your profits. Intuit provides mobile credit card processing for swiping cards from your tablet or smart phone just about anywhere. Receipts can be conveniently e-mailed and your transactions can be easily accounted for with Quickbooks integration. For mobile shoppers, adding the e-commerce payment processing option allows your customers to quickly and securely make purchases online.
Do You Have an App for That?
Apps help make the mobile browsing experience easier, faster and more direct. If you really want to stay ahead of the game, provide an app for your business that creates an enhanced shopping experience, making your mobile app the go-to place to shop. You don’t need to be an IT wiz to create an app. Check out options like ShoppinPal that provide an engaging mobile shopping experience for your shoppers. Integrated with leading point-of-sale systems like LightSpeed, Vend and Quickbooks, ShoppinPal allows shoppers to discover your store, scan barcodes in your store, read product information, see recommended items, and pay by phone. This solution also provides an analytics and marketing tool to increase loyalty with mobile offers and in-store “check-in” specials that can help drive foot traffic.
Keep an Eye on the Trends
Technology never takes a break. A Juniper research study estimates that 250 million debit or credit cards will be used for contactless payment in 2014. What does this mean for mobile? Even though the contactless payment trend hasn’t taken off in the US yet, it has become a hot item in the UK, sparking creation of mobile contactless payments like Quick Tap (only available in the UK). Quick Tap allows customers to scan their phones in place of a credit or debit card, creating a switch from paying with plastic to paying with mobile.