Mobile Commerce World 2013 Recap

Retail mobile commerce sales in the US are expected to reach $109 billion by 2017, according to a recent eMarketer study, which brings to light many opportunities and challenges for retailers. To help these companies come together to discuss, debate and learn, the Mobile Commerce World conference made its debut in San Francisco June 24-26 with an action-packed schedule of keynotes, presentations and panels as well as an exhibition floor full of innovative companies leading the way for the growing mobile commerce market.

Much of the agenda was broken into conference tracks, such as mobile retail, mobile payments & wallets technology, mobile commerce technology integration, and security & privacy for mobile commerce, which allowed attendees to take a deep dive on particular topics.

We heard from some of the biggest names in mobile, sharing experiences and strategies of how to best take advantage of mobile commerce today and in the coming years. Some of the more interesting discussions came from Wendy Bergh, VP Mobile & Digital Strategy at Walmart; Mike Finley, VP & CTO of Hosted Solutions for NCR; Bill Gajda, Head of Global Mobile Products at Visa; Patrick Gauthier, Head of Emerging Services for PayPal; and Nicolas Franchet, Head of Retail & E-Commerce at Facebook who shared how mobile technology is changing Facebook’s business.

The conference also included an innovators pitch session, bringing attention to startups focusing on mobile commerce. A couple standouts included, the “Polyvore for home decore” where shoppers can create interactive design boards to redesign rooms in their homes, and Placed, who aggregates and analyzes the paths and places people visit in the physical world, providing retailers with actionable insights into consumer behaviors.

There was no shortage of great retailer success stories and viewpoints, case studies, exciting retail solution providers and innovative startups at the 3-day event. The spotlight shined on ShoppinPal throughout the conference as well. The first day of the event we sat down with Lou Covey of New Tech Press, who wrote an article on some of the highlights from Mobile Commerce World.

ShoppinPal CEO, Sriram Subramanian, answers questions from a packed house during his presentation on analytics for brick & mortar retail stores.
ShoppinPal CEO, Sriram Subramanian, answers questions from a packed house during his presentation on analytics for brick & mortar retail stores.

On Tuesday Sriram, ShoppinPal CEO, led the way with the first of many enlightening talks in the Solutions Theatre. His presentation “Turbo Charge Brick & Mortar Sales with Shopper Analytics” highlighted the challenges brick & mortar retailers face and how the right mobile shopping app can help solve some of those problems and increase shopper engagement and loyalty. Sriram explained how managers of physical retail stores can benefit from actionable analytics similar to ecommerce stores, including items browsed, wish list activity, conversion rates and even abandoned carts.

Sriram also joined the panel during the “M-POS and the Implications of EMV” session along with Brian Kilcourse of RSR Research, Richard Mader of NRF’s Association for Retail Technology Standards, Leslie Hand of IDC Retail Insights, and Cathy Medich Smart Card Alliance.

Mobile Commerce World put on a great event, and we look forward watching next year’s conference explode as acceptance and innovation continues to grow in the world of mobile commerce.

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