You can beat eCommerce: Here’s HowPosted by Sriram Subramanian on October 26, 2014
In the last 10 years online shopping has come to roost. Amazon, eBay and others have turned the world of shopping upside down by offering a wide selection and addictive convenience to shoppers. Brick and stores have suffered as a result with fall in foot traffic, and resulting loss of revenue. However thereâ€™s hope dear hard-working retailer as you can fight online commerce on itâ€™s own turf. Or in other words you can take advantage of technology breakthroughs to attract new shoppers and drive new sales right from your store.
What key advantages can I offer
New capabilities enabled by cloud POS systems, order-ahead services, and easy integrations with new shopping channels, will help you win the hearts and minds of shoppers in your area.
What technology breakthroughs do we speak of?
There are some amazing new tools that need to be availed of.
Cloud POS systems
Point-of-sales systems of today have evolved from the green-screen machines sulking away in a corner. The new breed of POS systems, such as Vend, LightSpeed, ERPLY, and ERPLY allow retailers to manage their stores from just about anywhere with an Internet connection. will let you manage your operations from a variety of devices (including tablets), allow easy upgrades, and also integrate with all kinds of 3rd party software. The last point is critical as we shall see.
Heralding a new era in local, new services have sprung up in major metros worldwide that allow for immediate delivery in densely populated areas.Â Deliv is one of those companies that specializes in same-day delivery for retailers. Their couriers pickup an order as soon as it is placed at the retailer and deliver to the shopper usually within the day. The cost is very reasonable and quite cheaper than next-day or even 2-day delivery by Amazon or at eBay.
eCommerce Carts right from your POS
Traditional eCommerce platforms were designed to best suit the need of online wholesalers, and not brick and mortar. Retail stores need a better solution that works directly with their POS to eliminate the need for managing different systems. Solutions such as ShoppinPal allow you to create a simple and fast online store right from an enabled cloud POS. They also allow you to plug your storefront in new channels such as PayPal, Facebook. Yelp etc allowing you to capture sales from local and social traffic. Finally they allow busy shoppers to order and pickup right at store, and for select metros even same-day delivery.
How does it all work together?
Solutions like ShoppinPal were created to help retail stores drive new revenue and simplify online commerce. Once integrated, they can read all your inventory, pricebooks and stock in real-time, render a storefront with pictures pulled in right from your POS, and further create an invoice right back to the POS once a sale is made. They further integrate with other popular consumer channels, as well as delivery services like Deliv. We are really excited about the future of retail and armed with the right tech tools, the market is yours to win.